One fare, two languages

While riding the Viva Blue bus line, operated by York Region Transit (YRT) between Newmarket and Toronto, a Francophone woman noticed that a Metrolinx brochure available in the bus was in English only. The brochure offered information about the new One Fare Program.

Result: We contacted Metrolinx, which told us that a French version of the brochure existed but had not been distributed. Shortly thereafter, Metrolinx replaced the unilingual version of the brochure with a bilingual one. Metrolinx told us it would henceforth print bilingual versions of all its marketing materials, including postcards and brochures.